Archive for the ‘Outdoor’ Category
A Little Different. A Lot Better – Billboards
Posted by kkidd | Filed under Outdoor
Billboard Series for Native Sun Natural Foods Market
Here’s a fun series I worked on with my buddy Levi at The Robin Shepherd Group for Native Sun, Natural Foods Market. The goal for the campaign was to try and win over potential shoppers who were aware of organic and natural foods but hadn’t taken the leap beyond the GreenWise isle at Publix. Native Sun was also looking to set it’s brand and natural food philosophy apart from other stores carrying similar products. Given that they are a local business with a friendly vibe, and an attention for detail, we came up with position line “A little different. A Lot Better.” as a subtle way to let the market know to expect something special when they shop at Native Sun.
Jacksonville Zoo – Billboards
Posted by kkidd | Filed under Outdoor
Billboards for the Jacksonville Zoo’s Spooktacular Event
Here’s a couple of billboards I did at The Robin Shepherd Group for the Jacksonville Zoo’s Spooktacular Event, held every Halloween. The visual idea was pretty simple, tie a favorite Halloween icon (the pumpkin) in with animals you might find at the zoo. Though the boards didn’t run I still really dig the visual & whimsical vibe they give off.