Workbeast – Logo

Workbeast – Logo

Here’s a logo I worked on in conjunction with Thought & Theory for a company called Workbeast, a networking resouce for IT/web professionals. The challenge was to create a new, more simplified, mark based off of Workbeast’s current logo (a circle shaped dragon, with glasses & a tie). We presented several options, some just simplifiying what they already had & others venturing further out, but still keeping the dragon in mind.  After a couple rounds of revisions, the client chose the W-Dragon as the direction the wanted to pursue. I think the most challenging part about the project was trying to nail down a look that would be appropraite for a web based company and still translate well to single color print applications. Overall I’m pretty happy with the final result.. hope you enjoy

One Response to “Workbeast – Logo”

  1. Jessica Says:

    I think the Workbeast logo is fantastic!

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